Discover the enchanting world of Beatrix Potter in our unique Attraction – the only one of its kind in the world. Experience walking through the pages of the famous stories as Peter Rabbit and his friends are brought to life in 3D in a Lake District landscape. With a free activity trail for children, a themed Peter Rabbit café and world-famous gift shop, everyone can enjoy a bit of Beatrix Potter magic, whatever the weather!

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Our Venues

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Upcoming Family Events

Visitor info at a glance

  • Open daily 10am-4.30pm

  • Getting here

    Sat Nav for Attraction: LA23 3BX
    Address: World of Beatrix Potter Attraction, Crag Brow, Bowness-on-Windermere LA23 3BX

    Main entrance - from Crag Brow via sloping ramp down or from Rayrigg Road via sloping ramp upwards.

    Sat Nav for Parking: LA23 3BZ

  • Accessibility

    Disabled and pram access from Crag Brow via sloping ramp down or from Rayrigg Road via sloping ramp upwards.

What our
visitors say

Google

Overall rating

4.4 out of 5,663 reviews

  • Truly magical no matter what your age. Something different around every corner. Quality exhibits. The chiming clock is well worth waiting to hear.

  • This is a must! It brings back lovely memories of childhood and the books we know and love. It was lovely to see it separated into the different stories and the characters bring it to life. It starts with a small clip to watch then its free to roam around and explore. Perfect photo opportunities and a lovely gift shop to end the visit with.

  • Absolutely adorable and idyllic! The artistry of this experience is phenomenal. It brought me back to my childhood! Well worth the money and time! I went in my wheelchair and it was smooth and enjoyable.

  • Amazing place! My little one really enjoyed it.

  • Incredible little museum. You must visit it especially if you have kids. We love it.

  • What a totally unique experience. Visited several times on our holiday.

  • This is such a sweet experience to go to with loved ones. I love how descriptive it is. The figures are so well made. The gift shop has some lovely bits as well.

  • Really enjoyable attraction for the whole family

  • A magical trip through the world of Beatrix Potter. The displays are so realistic.

  • Would give higher than 5 stars 🌟, it was fantastic so well done and so interesting. Took me back to being a child.

  • Lovely experience and plenty to learn about the legend herself, for kids and adults alike. We go every year and always learn something new!

  • A fab immersive experience. The displays are beautiful and classic. The attention to detail is outstanding.