Discover the enchanting world of Beatrix Potter in our unique Attraction – the only one of its kind in the world. Experience walking through the pages of the famous stories as Peter Rabbit and his friends are brought to life in 3D in a Lake District landscape. With a free activity trail for children, a themed Peter Rabbit™ café, two world-famous gift shops and a full line of up events, everyone can enjoy a bit of Beatrix Potter magic, whatever the weather!
Upcoming Family Events
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Paint your own Peter Rabbit Our sculptures are the perfect Peter Rabbit souvenir from your visit to the Attraction. Every day 10.30 - 15.30 (subject to availability)
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Breakfast with Peter Rabbit Enjoy a VIP Breakfast with Peter Rabbit, including a tasty buffet, photo opportunities with the famous bunny, and attraction tickets for more family fun. 1st, 8th & 10 April at 9am
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Meet Peter Rabbit Your chance to meet the most famous rabbit in the world! 20/21 February and 30/31 March - time slots through the day
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Mother’s Day Biscuit Decorating Join us for a Heart-Shaped Shortbread Decorating Workshop, where children can decorate their very own delicious shortbread biscuit to gift to Mum, Grandma, or someone they love. Sunday 15 March, 10.30am - 3.30pm
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Peter Rabbit and Jemima Puddle-duck Egg Trail 🌸🐣 Join Our Egg-citing Peter Rabbit & Jemima Puddle-duck Trail! 🐣🌸 When you visit the Attraction this Easter time, your ticket also includes our magical Egg Trail adventure! Saturday 28 March - Saturday 18 April
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Peter Rabbit Biscuit Decorating We have baked a fresh batch of delicious Peter Rabbit shortbread biscuits ready to be decorated. Sunday 29th March, 10:30am - 4.30pm
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Mini Egg Hunt Step into the enchanting World of Beatrix Potter and add an extra sprinkle of fun to your visit with our mini egg hunt adventure! Friday 3rd Apr - Sunday 5th Apr
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Happy Birthday Peter Rabbit Peter Rabbit’s birthday brings songs, surprises, and playful mischief for the whole family! In The Victoria Wood Theatre this summer🐰🎶 18 July - 30 August - up to 3 performances a day (except Fridays)
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VIP Breakfast with Peter Rabbit The ultimate day out! Start your morning with a sprinkle of magic and plenty of fun in The Peter Rabbit Café. Afterwards, hop over to the Attraction for more adventures, before settling in to the theatre for a spectacular Show. 21 July - 27 August on Tuesdays & Thursdays at 9am
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VIP Afternoon Tea with Peter Rabbit The perfect Peter Rabbit afternoon! After nibbling on scrumptious Afternoon Tea of sandwiches, cakes & treats, you can relax in the theatre for a spectacular show full of magic and mischief before hopping in to the Attraction to finish your adventure. 25 July - 29 August on Saturdays at 2pm
Our Venues
Click on the map pointers to learn more about our venues
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The World of Beatrix Potter™ is a vibrant family Attraction bringing to life Beatrix Potter’s enchanting stories in a magical recreation of the beautiful Lake District countryside.
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Browse for souvenirs in one of our famous Beatrix Potter gift shops. Find us on the main street Crag Brow, or at the end of the Attraction and take a little bit of Potter magic home with you! Entry to the shops is free.
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The Peter Rabbit™ Café offers a perfectly themed and unique dining experience with a good dose of mischief & a treasure trove of adorable treats on the menu from your favourite characters. Open daily 10.30am – 4.00pm for brunch, lunch & afternoon tea.
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The Peter Rabbit Garden
The garden tells the story of Beatrix Potter the naturalist and is designed to capture the very essence of Beatrix Potter’s world, from the cos lettuces that Benjamin Bunny nibbled on to the gooseberry bush where Peter got caught in a net as he tried to escape Mr. McGregor.
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Just outside the front of the Attraction is our boutique nursery Shop which stocks a huge range of ethical, sustainable and environmentally friendly clothing, gifts and accessories.
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The Theatre produces a lively programme of professional drama, classical music, folk, comedy, lectures and film. This intimate little theatre shares a building in Bowness with the World of Beatrix Potter Attraction.
Visitor info at a glance
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Open 10am - 4.30pm
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Getting here
Sat Nav for Attraction: LA23 3BX
Address: World of Beatrix Potter Attraction, Crag Brow, Bowness-on-Windermere LA23 3BXMain entrance - from Crag Brow via sloping ramp down or from Rayrigg Road via sloping ramp upwards.
Sat Nav for Parking: LA23 3BZ
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Accessibility
Disabled and pram access from Crag Brow via sloping ramp down or from Rayrigg Road via sloping ramp upwards.
Achievements
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Truly magical no matter what your age. Something different around every corner. Quality exhibits. The chiming clock is well worth waiting to hear.
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This is a must! It brings back lovely memories of childhood and the books we know and love. It was lovely to see it separated into the different stories and the characters bring it to life. It starts with a small clip to watch then its free to roam around and explore. Perfect photo opportunities and a lovely gift shop to end the visit with.
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Absolutely adorable and idyllic! The artistry of this experience is phenomenal. It brought me back to my childhood! Well worth the money and time! I went in my wheelchair and it was smooth and enjoyable.
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Amazing place! My little one really enjoyed it.
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Incredible little museum. You must visit it especially if you have kids. We love it.
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What a totally unique experience. Visited several times on our holiday.
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This is such a sweet experience to go to with loved ones. I love how descriptive it is. The figures are so well made. The gift shop has some lovely bits as well.
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Really enjoyable attraction for the whole family
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A magical trip through the world of Beatrix Potter. The displays are so realistic.
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Would give higher than 5 stars 🌟, it was fantastic so well done and so interesting. Took me back to being a child.
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Lovely experience and plenty to learn about the legend herself, for kids and adults alike. We go every year and always learn something new!
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A fab immersive experience. The displays are beautiful and classic. The attention to detail is outstanding.