The Peter Rabbit Collection

We're delighted to announce that our Attraction Shop is one of only two exclusive stockists of the beautiful new Emma Bridgewater x Peter Rabbit™ collection.

Created to celebrate 160 years since the birth of Beatrix Potter, this charming limited-edition collection brings together Emma Bridgewater's much-loved British pottery with Beatrix Potter's original illustrations, lovingly reimagined in Emma Bridgewater's iconic spongeware style.

Inspired by the timeless adventures of Peter Rabbit and the beauty of the British countryside, the collection features an irresistible range of mugs, plates, bowls, tea towels, home accessories and keepsakes that are perfect for collectors, Peter Rabbit fans and anyone who appreciates beautifully crafted homeware.

Whether you're searching for a thoughtful gift or looking to add a little countryside charm to your own home, this enchanting collection is sure to delight.

Available from 10th July, the Emma Bridgewater x Peter Rabbit™ range can be found in The World of Beatrix Potter Attraction Shop and online while stocks last. As one of only two exclusive retailers, we're incredibly proud to offer our visitors the chance to enjoy this special collaboration.

Don't miss the opportunity to own a piece of this magical partnership between two of Britain's most treasured names. Visit us in store and be among the first to explore this wonderful new collection!